We are Tāmaki Makaurau Auckland’s cultural, events and destination agency
We enrich Auckland's cultural life and vibrancy through inspirational experiences, activations and events that bring our region's unique identity and spirit to life.
We look after our some of our region’s most-loved taonga and places, ensure they are accessible, and enhance them for the benefit of current and future generations. We strive to ensure the world knows about the things that make our region special.
We deliver a diverse programme of experiences and events to help make Auckland a desirable place to live, work and visit. We are focused on growing revenue through events, sponsorship, venue sales and more to reinvest in Auckland's success – while reducing our reliance on ratepayer funding.
We do this through four strategic outcomes:
- Experiences and events: We curate and deliver inspirational experiences, activations and events which drive and enhance Tāmaki Makaurau Auckland’s unique identity, vibrancy and prosperity.
- Taonga and places: We look after and enrich Auckland’s taonga and places for the benefit of current and future generations
- Auckland’s reputation: We strive to ensure Tāmaki Makaurau Auckland is known and loved for what makes it unique and special.
- All Aucklanders: We positively engage all Aucklanders through our diverse programme of experiences and events, and our accessible taonga and places.
Guided by the principle of kotahitanga — one shared purpose — we partner with the wider Auckland Council whānau and organisations across the public and private sectors to shape a city that thrives.
