What we do

How we bring Auckland’s people, places and culture to life.

Tātaki Auckland Unlimited connects communities and visitors through vibrant experiences, iconic venues, and destination initiatives that strengthen Auckland’s identity and future prosperity.

E whakatakoto ana a Auckland Unlimited i tētahi tūāpapa pakari mō te whanaketanga ōhanga, ahurea hoki o Tāmaki Makaurau, e tuku ana hoki i tētahi hōtaka reretahi, e taupoki ana i te rohe katoa ki te whakanui i ngā hua ahurea, pāpori, ōhanga hoki mō te hau kāinga me ngā manuhiri.

Highlights from 2023-24 included:

  • An attributable $351 million in investment attracted to the region.
  • 2.09 million ticketed attendees to TAU venues and events – including Auckland Zoo, New Zealand Maritime Museum, Auckland Art Gallery Toi o Tāmaki, and those operated by Auckland Live and Auckland Stadiums.
  • Growing the Destination Partnership Programme.
  • $142 million GDP contribution from major and business events the organisation supported.
  • Delivery of the hugely popular BNZ Auckland Lantern Festival, BNZ Auckland Diwali Festival and Pasifika Festival on behalf of Auckland Council.
What we do

We boost the economy through experiences

We help make Auckland a place people want to gather, celebrate and connect. From landmark festivals to major exhibitions, our work shapes an inclusive and dynamic city. We enrich lives, support local communities, and generate tens of millions in new GDP spend by driving visitor attraction and tourism-related events.

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What we do

We champion Auckland on the world stage

Through bold campaigns and strategic partnerships, we showcase what makes Tāmaki Makaurau unique. From films to festivals, we work to share Auckland’s identity and attract visitors, talent and investment.

As guardians of the region’s place brand, we use insight-driven storytelling, strategic partnerships, and bold campaigns – locally and globally – to attract visitors, events, talent and investment.

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What we do

We make it easy to fall in love with Auckland

We work behind the scenes to support unforgettable visitor experiences and sustainable tourism that benefits locals and guests alike. We help visitors experience the best of Auckland, while ensuring the benefits are felt across our communities.

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What we do

We care for the places you love

Tātaki Auckland Unlimited maintains and manages more than 20 venues and facilities across our region. From iconic stages to natural havens, we look after Auckland’s taonga so you - and future generations - can continue to explore, connect, and be inspired.

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