Whether it’s an experience, a visit, an opportunity, or a lifelong home, Tāmaki Makaurau Auckland has a mauri (spirit) that will enrich you forever.  

Tāmaki Herenga Waka. Tāmaki Herenga Tāngata. Tāmaki Makaurau. Auckland, the place where canoes gather. Auckland the place where people gather. Auckland, the place desired by many.

Welcome to Tāmaki Makaurau Auckland – an indigenous city of the Pacific. Rich in resources and surrounded by water, Auckland is a vibrant, modern city where natural wonder, cultural diversity, youthful energy and economic strength combine to make us the engine of Aotearoa New Zealand, and the nation’s gateway to the world. Tāmaki Makaurau is a place that connects the past and present, and we celebrate our history and Māori culture with great pride. 

Driven by an entrepreneurial spirit, we work together to turn small ideas into great things, and push Auckland towards a bright future. Here, early adopters and forward-thinkers create new businesses, thriving tech hubs and vibrant creative industries.   

Tāmaki Makaurau is a place where our precious environment and wildlife are fiercely protected, where sports, culture and festivals rally our spirits, and where our diverse population and thriving arts scene delivers world-class experiences, enriching the lives of all who live and visit here.  

Auckland is always engaging, interesting and colourful. Our diverse population and thriving arts scene delivers world-class experiences that enrich the lives of all who live and visit here.

Tāmaki Makaurau Auckland is Calling