Whether it’s an experience, a visit, an opportunity, or a lifelong home, Tāmaki Makaurau Auckland has a mauri (spirit) at its heart that will enrich you forever.  

Ahakoa he wheako, he haerenga, he āheinga, he kāinga rānei mō āke tonu atu, he mauri kei te mano whenua o Tāmaki Makaurau hei whakarei ake i a koe āke, ake, ake.

Welcome to Tāmaki Makaurau Auckland – the largest city of the Pacific, and in Aotearoa New Zealand. Rich in resources and surrounded by water, Auckland is a vibrant, modern city where natural wonder, cultural diversity, youthful energy and economic strength combine to make us the engine of New Zealand, and the nation’s gateway to the world. Our indigenous Māori people live and thrive here, proudly connecting Maori culture to our present.  

Driven by the entrepreneurial spirit, we work together to turn small ideas into great things, and push Auckland towards a bright future. Here, early adopters and forward-thinkers create new businesses, in thriving tech hubs and vibrant creative industries.   

Tāmaki Makaurau is a place where our precious environment and wildlife are fiercely protected, where sports, culture and festivals rally our spirits and our diverse population and thriving arts scene deliver world-class experiences, enriching the lives of all who live and visit here.  

Auckland is always engaging, interesting and colourful. Our diverse population and thriving arts scene delivers world-class experiences that enrich the lives of all who live and visit here.