Experiences and events

We promote, deliver and invest in events in Tāmaki Makaurau Auckland​.

We enrich the economy and life in Auckland through unforgettable experiences

We drive Auckland’s vibrancy by promoting, delivering and investing in events that energise our economy, celebrate our culture, and bring communities together.

Each year, we welcome global music superstars, major sporting events, world-class theatre, exhibitions and international conferences, and deliver incredible festivals that bring our region to life.

In 2023-24 alone, we:

  • Contributed $142 million to Auckland’s GDP from major and business events we supported.
  • Delivered the hugely popular BNZ Auckland Lantern Festival, BNZ Auckland Diwali Festival, and Pasifika Festival on behalf of Auckland Council.
  • Launched Auckland’s first-ever Ocean Festival, Moana Auckland, celebrating our city’s connection to the sea.
  • Brought a globally acclaimed exhibition to Auckland Art Gallery Toi o Tāmaki, showcasing the extraordinary work of couture designer Guo Pei.
Experiences and events

We bid for and invest in major and business events

As Auckland’s cultural and destination agency, we are committed to making our region one of the best places in the world to live, work and visit. Through strategic bidding and investment, we help bring global and iconic events to Tāmaki Makaurau - boosting Auckland’s vibrancy, reputation and economy.

  • ASB Classic - Auckland’s premier international tennis tournament.
  • Synthony in the Domain - an epic fusion of orchestra, dance music and light.
  • P!NK – Summer Carnival Tour - global pop sensation live at Eden Park.
  • FIFA Women’s World Cup 2023 - the world’s biggest women’s sporting event.
  • 36th America’s Cup - showcasing Auckland to millions worldwide.
  • Amway China Distributor Incentive 2024 - one of the largest corporate incentive programmes ever hosted in New Zealand.
  • And more exciting events still to come!
Experiences and events

We own and deliver a suite of much-loved festivals

Tātaki Auckland Unlimited proudly creates and delivers some of Auckland’s most beloved cultural festivals on behalf of Auckland Council, celebrating our city’s diversity, creativity and vibrant spirit. Signature events include the BNZ Auckland Diwali Festival, BNZ Auckland Lantern Festival, Moana Auckland, and Pasifika Festival.

By the numbers:

  • 202,000 attendees across the 2024 cultural festivals: BNZ Auckland Diwali Festival, BNZ Auckland Lantern Festival, and Pasifika Festival.
  • On average, 92% of residents who attended a Tātaki Auckland Unlimited-delivered cultural event agreed it made Tāmaki Makaurau a better place to live.
  • 97,000 attendees across the invested events in Moana Auckland, New Zealand's Ocean Festival 2024.
  • 94% audience satisfaction across the 2024 Moana Auckland invested events.

Learn more

Experiences and events

We programme and deliver world-class live arts and performances

As the region's leader in live arts and entertainment, our Auckland Live divison plays a vital role in making Auckland a more vibrant, creative and connected city. Auckland Live secures award-winning shows, musicals and concerts for our city, and collaborates with national and international arts companies and festivals to provide visitors and Aucklanders with superb experiences in world-class venues. 

Recent highlights include:

  • Kinky Boots - the smash-hit Broadway musical that lit up Auckland stages.
  • Auckland Arts Festival - a bold, dynamic celebration of creativity across the city.
  • Royal New Zealand Ballet - bringing world-class dance to Auckland audiences.
Experiences and events

We curate and promote natural, cultural and art experiences

As operators of some of Auckland’s leading cultural institutions - including Auckland Art Gallery Toi o Tāmaki, Auckland Zoo, and the New Zealand Maritime Museum Hui Te Ananui a Tangaroa - Tātaki Auckland Unlimited delivers exhibitions and experiences that inspire, educate and connect audiences from Aotearoa and around the world.

Recent highlights include:

  • Frida Kahlo and Diego Rivera: Art and Life in Modern Mexico - an internationally acclaimed exhibition at Auckland Art Gallery.
  • Always Song on the Water - a powerful storytelling exhibition at the New Zealand Maritime Museum, exploring Aotearoa’s seafaring heritage.
  • Wild Heroes - A documentary series showcasing Auckland Zoo’s conservation work to audiences across Aotearoa.

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