Tātaki Auckland Unlimited lays a strong foundation for Auckland’s economic and cultural development; delivering a co-ordinated, region-wide programme to maximise cultural, social and economic benefits for Auckland residents and visitors.
E whakatakoto ana a Auckland Unlimited i tētahi tūāpapa pakari mō te whanaketanga ōhanga, ahurea hoki o Tāmaki Makaurau, e tuku ana hoki i tētahi hōtaka reretahi, e taupoki ana i te rohe katoa ki te whakanui i ngā hua ahurea, pāpori, ōhanga hoki mō te hau kāinga me ngā manuhiri.
We work with partners to grow Auckland’s innovation culture, support growing businesses and key industries; and attract foreign direct investment, international events and visitors from around the world.
Tātaki Auckland Unlimited also delivers some of the region’s most beloved arts, cultural, conservation, sports and heritage experiences, with Auckland Art Gallery Toi o Tāmaki, Auckland Zoo, and New Zealand Maritime Museum Hui Te Ananui A Tangaroa in our portfolio. We are New Zealand’s largest conventions operator, and we work closely with Auckland’s performing arts and sporting community to deliver unforgettable experiences across our theatres and stadia.
Watch a highlights reel of our work in the 2023/24 financial year on behalf of Auckland Council. Every part of Tātaki Auckland Unlimited’s work programme – focused on enriching the region’s cultural and economic life – helped Tāmaki Makaurau Auckland continue to emerge from the global pandemic’s shadow.
The highlights achieved included:
- An attributable $351 million in investment attracted to the region.
- 2.09 million ticketed attendees to TAU venues and events – including Auckland Zoo, New Zealand Maritime Museum, Auckland Art Gallery Toi o Tāmaki, and those operated by Auckland Live and Auckland Stadiums.
- Growing the Destination Partnership Programme.
- Supporting 125 companies in the GridAKL Innovation Network.
- $142 million GDP contribution from major and business events the organisation supported.
- Delivery of the hugely popular BNZ Auckland Lantern Festival, BNZ Auckland Diwali Festival and Pasifika Festival on behalf of Auckland Council.
