We sustain and nurture Auckland's global reputation
As guardians of Auckland’s place brand, we lead strategic efforts to position Tāmaki Makaurau as a world-class city to live, visit, invest, work and create. We seek to drive positive perception, and attract global attention. Our region’s reputation is an important component of our work to unlock opportunities across tourism, screen, investment, talent and events.
Our role is more than promotion – it's about building pride, shaping how the world sees us, and delivering long-term value for Auckland and its people.
Did you know?
- Research commissioned by Tātaki Auckland Unlimited shows that even small increases in positive sentiment for Auckland can translate into significant gains in regional GDP. This insight underpins our strategic marketing plans to grow Auckland’s brand value.
- Tāmaki Makaurau Auckland is proudly a UNESCO City of Music, a prestigious designation that Tātaki Auckland Unlimited champions through digital campaigns celebrating our vibrant music scene.