Welcome to Tātaki Auckland Unlimited – Tāmaki Makaurau Auckland’s economic and cultural agency committed to making our region a desirable place to live, work, visit, invest and do business.

Nau mai ki Auckland Unlimited – te pokapū ōhanga, ahurea hoki o Tāmaki Makaurau e ngākau titikaha ana ki te whakarite i tō mātou rohe kia matenuitia ai hei wāhi noho, mahi, torotoro, whakangao pūtea, whakahaere pakihi hoki.    

As an Auckland Council-controlled organisation, we deliver a co-ordinated, region-wide programme to maximise cultural, social and economic benefits for our residents and visitors. Driving investment and innovation, we support Auckland businesses to thrive.  

Home to some of the region’s most beloved arts, cultural, conservation and heritage institutions, we enhance Auckland’s cultural vibrancy, providing a wealth of enriching experiences and opportunities; and we tell Auckland’s story to the world.  

Building on the 10-year legacy of our founding organisations – Regional Facilities Auckland Ltd, and Auckland Tourism, Events & Economic Development Ltd – we will continue to make Auckland a vibrant destination and support the development of our region’s economy. We will lead the development of our region’s growth industries, support innovation, and help to attract transformative investment and multi-national companies.  

The principle of kotahitanga – one shared purpose – drives our commitment to partnership with the wider Auckland Council whanau, and a diverse range of public and private sector organisations. 

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We work in partnership with Mana Whenua and Māori to showcase Tāmaki Makaurau Auckland, help transform our region, improve economic prosperity and bring enduring benefits for Māori.