Hinu is of Ngati Hine, Whakatohea, Ngati Kahungungu, Ngati Maniapoto, Tuwharetoa, Ngati Raukawa descent.
Hinu has extensive experience in strategic and advisory roles in New Zealand's creative sector.
She specialises in connecting culture to economic outcomes, focusing on the relationship that culture and creativity have for communities in the creation of local economic development initiatives.
Hinu is an interim board member on the Reform of Vocational Education (RoVE) Workforce Development Council for Creative, Culture, Recreation and Technology. She was recently re-appointed to the board of the Services Workforce Development Council.
Hinu has established start-up businesses, organised cultural festivals and developed partnerships and programmes to facilitate community change. She is an expert in business strategy, governance and cultural management, with a focus on fostering social-cultural networks.