Shelley Watson

Shelley is a passionate and strategic senior executive with both private and public sector experience.

Shelley was appointed to the TAU leadership team in mid-2021 having previously been Head of Marketing at TAU and legacy CCO ATEED.

Shelley led the development of the award-winning Tāmaki Makaurau Auckland place brand and Discover Auckland digital platform. She is responsible for leading her rōpū to deliver brand, marketing, communications, and growth initiatives that build Auckland’s international reputation and support the achievement of TAU's business strategy.

Her previous roles include senior marketing, communications and brand positions at Tāmaki Paenga Hira Auckland War Memorial Museum and New Zealand Trade & Enterprise, and within the corporate world at Spark NZ, Westpac, Vector and BNZ.  Shelley is a Fellow of the Chartered Institute of Marketing (FCIM) and has a BSc from the University of Auckland.