New Zealand has secured the annual Amway Distributor seminar which will provide a welcome boost of an estimated $40 million to New Zealand’s economy. 

Close to 10,000 of Amway China’s top achievers will visit Aotearoa New Zealand, spread throughout October, November and December 2023. The main visit programme is centred in Auckland and Queenstown, with visits to Rotorua and Aoraki Mount Cook. The programme incorporates training sessions, reward activities plus a half-day business meeting and gala dinner. 

A range of agencies and industry including Tourism New Zealand, Tātaki Auckland Unlimited, and industry operators worked together to attract the event and are working together to support the visits.   

Incentive travel programmes attract high-quality visitors to New Zealand who tend to stay longer, spend more and travel to multiple regions and activities, says Tourism New Zealand Chief Executive Rene de Monchy. 

“Tourism’s contribution is critical to New Zealand’s economic recovery. Securing the Amway China visit is not only a win for our industry but will help to provide a cash injection into New Zealand’s retail, accommodation, hospitality and transport sectors during our off-peak season.” 

Ken Pereira, the Head of the Auckland Convention Bureau, a division of Tātaki Auckland Unlimited, says: “Tāmaki Makaurau Auckland has long been a popular destination for visitors from China. We cannot wait to welcome Amway China’s distributors to Auckland for the first time, extend our manaakitanga, and showcase the amazing experiences and attractions across our region. 

“A business event programme of this scale will deliver a range of significant outcomes for our region, and we look forward to working with Amway China to demonstrate how Auckland delivers a world-class experience in a sustainable and culturally meaningful manner.”  

Prior to COVID-19, China was New Zealand’s second largest market, and have contributed over $1.7 billion to New Zealand’s economy. Chinese visitors are high-quality, often travelling in off peak seasons, engaging in a range of activities and cultural experiences.