A major new tourism partnership between 15 North Island regional tourism organisations (RTOs) has landed in Australia today. Kiwi North has launched a two-city roadshow to connect with the Australian travel trade and trade media.
During the roadshow, representatives from the North Island RTOs and more than 70 tourism operators will meet face-to-face with Australian product managers, frontline travel sellers, editors and journalists in Sydney and Melbourne.
The partnership is a joint investment in the Australian market – New Zealand’s most important visitor base – with the aim of showcasing the diversity, depth and trade-ready experiences on offer across the North Island.
“We’re here to give Australians even more reasons to head north,” says Karen Thompson-Smith, Head of Tourism at Tātaki Auckland Unlimited. “This roadshow is about responding to what the industry and travellers are asking for – more connection, more clarity and more inspiration. We’re making it easier than ever to discover, sell and book the North Island.”
“Just a short hop from Australia, the North Island offers an easy blend of vibrant cities, rich culture and spectacular scenery.
“Whether it’s the newly reopened Huka Lodge on Lake Taupō, a world-class golf experience at Te Arai Links, buzzing nightlife in Auckland, or fresh cultural offerings from Waitangi to Wellington – the North Island is full of new stories, new products and new reasons to book.”
Kiwi North events this week include:
Monday 1 September – Sydney media lunch at The Private Kitchen
Tuesday 2 September – Sydney product managers event at Museum of Contemporary Art
Tuesday 2 September – Sydney frontliners event at Museum of Contemporary Art
Wednesday 3 September – Melbourne frontliners event at Crowne Plaza Melbourne
Each event will include product updates, networking and meeting one-on-one with tourism businesses, with opportunities to go in the draw to win flights, familiarisation visits and more.
-ENDS-
NOTES TO EDITORS:
Kiwi North is a partnership between 15 regional tourism organisations from around the North Island and includes Tātaki Auckland Unlimited, Northland Inc, Destination Hauraki Coromandel, Hamilton & Waikato Tourism, Tourism Bay of Plenty, RotoruaNZ, Tairawhiti Gisborne, Destination Great Lake Taupo, Visit Ruapehu, Venture Taranaki, Hawkes Bay Tourism, Whanganui and Partners, Central Economic Development Agency, Destination Wairarapa and WellingtonNZ. More information here.
More images available from today’s media event upon request.